What if you were told that sales and marketing must Align? If you follow this suggestion then your sales and marketing campaigns will be much more effective.
Sales and Marketing are two very different things. They are not just one and the same. A good marketing plan can make a difference but only if it is executed correctly. If you use your resources right you will be able to achieve all of your sales goals.
Sales people are in business to sell and they are not in business to build. Marketing people are in business to build and persuade people to buy something. If you want your Sales teams to achieve their sales goals then you need to persuade them to believe in your product. Salespeople are there to motivate people to buy. Your marketing team is there to convince customers to buy your product.
As a leader or manager, your job is to guide your sales team through this process. Once your team is convinced they will make a purchase, this is when your marketing team has to be more active. You must get your team excited about the prospect and your marketing team must get your team interested in your products.
It is important for your marketing team to understand that what they do is not about getting people to buy from you. They should know that they are in business to sell. They should have an understanding that they have two main goals. The first is to get leads, this is where your salespeople come into play. The second is to build confidence so that they can convince clients to buy from them.
If you are not sure about how your salespeople will accomplish these goals, ask them directly. A good salesperson knows when their role is over and the job of their sales team is done.
The salespeople should have their roles defined clearly so that when the time comes to change the strategy of the sales team will know exactly what to do. Change is a part of sales. Salespeople should always be adapting to the market changes.
The goal of a team is to create an environment where the marketing team can be as well motivated and effective as possible. If you have salespeople that work hard, they will be encouraged to think that they have been successful. So the first thing that you should look at when thinking about your sales and marketing plans is your salespeople.
Your salespeople are your biggest asset. They are the most important part of your team, but they will not succeed without your marketing team. If your salespeople are not working well then the rest of the team cannot perform as effectively.
The goal of your marketing team is to have people buy from you. Your marketing team should have their own set of goals and strategies for accomplishing these goals.
The success of your team is contingent upon your success with your salespeople. If you show your salespeople that they are doing a great job, they will be motivated to do it even harder and more efficiently. If they feel like they have succeeded, they will be willing to do even more.